With my agency, I worked with the McCombs School of Business at the University of Texas at Austin and its education technology solutions partner Wiley to develop an online go-to-market presence with accompanying messaging to raise awareness for the online courses and drive enrollment. 
This consisted of crafting a creative strategy that captured the University's bold, forward-thinking and witty brand voice across collateral that included banner and social media advertisements, a landing page for lead capture and a parallax microsite featuring program information.
Creative Direction | Joe Bond 
Strategy + Copy | Joshua P. Ferguson  
Art Direction + Design | Anna Affias 
Web Development + UX | Topher McCulloch 
Agency | The Bond Group
UT Austin - McCombs BFP Online homepage
UT Austin - McCombs BFP Online chaser email
UT Austin - McCombs BFP Online banner ad
UT Austin - McCombs BFP Online Facebook ads
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