This is a branding project for handcrafted Indian-style CPG brand Spicemode, based in Chicago, Illinois. Some of the most fun I've had on a project, I was in charge of all branding, including the name and tagline, "Refreshing Global Flavors." I also created the brand voice which was brought to life in packaging and web copy, social media and select digital advertising. 
Creative Direction + Copy | Joshua P. Ferguson
Art Direction + Design | Amar Singh
Spicemode: Logo, tagline and CPG labels
Close up of front label copy for Spicemode's Madras cooking sauce
Product names for Spicemode's spice blends & rubs
Close up of label copy for Spicemode's Vindaloo Fire spice blend
Homepage copy for Spicemode website
About page copy for Spicemode website
Inspiration page copy for Spicemode website
Spicemode Facebook campaign ad targeting new customers
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