This campaign was created for the premature infant formula division of Similac and consisted of idea generation and campaign branding to update the look, feel and messaging of Similac NeoSure. My role was to assist in concepting during campaign brainstorming process, execute all copy and project manage the creation of all materials, which included three sales aids and one promotional prescription pad aimed at healthcare professionals, specifically neonatologists.
Creative Direction | Michele Duprey
Strategy + Copy | Joshua P. Ferguson  
Art Direction + Design | Katie Kick
Agency | Umbrellas on the Beach
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