On this full rebrand for B2B facility, packaging and office solutions supplier Pollock, I helped revitalize its identity, streamlining how it communicates and giving the brand a modern voice, personality, a strong value proposition and accompanying messaging. 
I defined language that identifies its core services, and expresses each in a way that is clear, concise and supports Pollock's customer-centric brand culture and each of its divisions. This new messaging and brand voice was extended to all of its customer touch points, including copy for a redesigned and responsive website, print and digital advertising and branded truck wraps for its delivery vehicles. 
Creative Direction | Joe Bond 
Strategy + Copy | Joshua P. Ferguson 
Art Direction + Design | Anna Affias 
Web Development | Topher McCulloch 
Agency | The Bond Group
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