Happy Work Spectacular Life is a place for ideas, answers and experiences designed to help people when their job or their life (or both) need a pick-me-up. They approached my agency for help establishing an identity, positioning and messaging that would capture their unconventional perspective on work and life.
I helped lead a discovery session to hash out everything from Happy Spectacular's beliefs to what their desired aesthetic would be. This became the fuel for a dynamic brand identity system that included voice and positioning work, logo and icon system, tagline and initial brand collateral.
It was important that Happy Spectacular stand apart from other career and lifestyle services, so I developed a relatable, conversational vocabulary, core positioning, a value proposition and the tagline, “Find Yours,” which serves as a mantra for the brand and what it promises.
I also contributed to the direction of the brand’s overall look and feel, including a visual style that’s equal parts brainy and irreverent. The logo design features a type treatment with strong editorial roots and unique stacking that speaks to all of the pieces of one’s life coming together in a splendid balance. Happy Work Spectacular Life’s playful brand collateral includes business cards, stationary, note cards, stickers and an eNewsletter template.
Creative + Art Direction | Melissa Leonard
Strategy + Copy | Joshua P. Ferguson
Agency | BatesMeron Sweet Design
Back to Top