Boardwalk is a private label professional cleaning and food service that needed a rebranded look, feel and voice with a fresh personality to resonate with a wider customer base, including a growing number of Millennial buyers. 
I assisted in this rebrand, creating the tagline "Do more across the board," to promote the breadth of the line, the lower price point and the benefits delivered to consumers. I also applied this new positioning to rebrand launch materials, including a redesigned website, banner ads and a print campaign for use in trade publications. 
Creative Direction | Joe Bond
Strategy + Copy | Joshua P. Ferguson
Art Direction + Design | Anna Affias
Web Development | Topher McCulloch
Agency | The Bond Group
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