This project consisted of creating a consistent look, feel, tone and format for a comprehensive set of training resources used by the sales management team of Abbott Diagnostic's Latin American and Canadian division. I acted as project manager and copywriter, writing and overseeing design of digital handbooks, instructional videos, supplementary "quick training" guides and website portal.
Creative Direction | Scott Suchowolec
Strategy + Copy | Joshua P. Ferguson 
Art Direction + Design | Katie Kick 
Web Development | Katie Kick 
Agency | Umbrellas on the Beach
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